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Analytics Overview

The Analytics section in CourseLayer provides insights into your platform's performance across four key areas:

  • Sales & Revenue – Tracks overall revenue and order data from Stripe.
  • Product Sales – Provides a breakdown of sales by course and subscriptions.
  • Engagement – Displays course-level engagement metrics, including starts, completions, and watch time.
  • Instructor Performance – Shows sales attributed to each instructor.

Accessing Analytics​

The Analytics section is available in the main navigation and offers a high-level view of key performance indicators.
You can filter reports by date and compare performance across different periods.

Sales & Revenue​

This report provides a global view of revenue generated through Stripe.

Key Metrics:​

  • Orders – The total number of purchases.
  • Gross Sales – The total value of transactions before deductions.
  • Discounts – The value of discounts applied to orders.
  • Net Sales – Revenue after discounts and refunds.
  • Total Sales – Final revenue after tax calculations.

💡 Note: All revenue data is pulled directly from Stripe. There are no manual sales or external integrations at this time.

Product Sales​

The Product Sales report provides insights into how individual courses and subscriptions are performing.

Each row represents a product and includes:

  • Orders – The number of times the product was purchased.
  • Gross Sales – Total revenue before deductions.
  • Discounts & Refunds – Any reductions applied.
  • Net Sales & Taxes – Final revenue figures after adjustments.

💡 Note: This report currently tracks courses and subscriptions.
Bundles and add-ons are planned for future updates.

Engagement​

The Engagement report provides insights into learner activity at the course level.

Key Metrics:​

  • Enrollments – The total number of students enrolled.
  • Starts & Start Rate – How many learners have started the course and their percentage of total enrollments.
  • Completions & Completion Rate – The number of students who finished the course and their percentage of total starts.
  • Average Time Watched – The average duration students engage with the course.

💡 Note: This report provides course-level insights.
To see lecture-level analytics, navigate to an individual course's analytics section.

Instructor Performance​

The Instructor Performance report tracks sales attributed to individual instructors.

Key Metrics:​

  • Products Sold – The number of courses linked to the instructor that have been purchased.
  • Gross Sales & Net Sales – Revenue associated with their products.
  • Total Sales – Final revenue figures.

💡 Note: This report is currently sales-focused.
Future updates will introduce engagement tracking for instructors.

Next Steps​

Each of these reports provides valuable insights into different aspects of your platform's performance.
To dive deeper, check out the detailed guides for each report:

  • 🔗 [Sales & Revenue Report]
  • 🔗 [Product Sales Report]
  • 🔗 [Engagement Report]
  • 🔗 [Instructor Performance Report]